We Help Provide Funds For Community Groups Through Sponsorship

We Provide Effective Management of Sponsorship and Marketing Investment For Brands

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About Us

Small sporting clubs and associations need money to provide services for their members and seek this through sponsorship. Large corporations have marketing budgets but small clubs and associations don’t have the ability to approach large corporations to present themselves properly.

Large corporations want to reach grass roots consumers with their marketing, but generally can’t deal with thousands of small community based clubs and associations.

Tennent is one single point of contact for large corporations to reach thousands of individual groups, while being able to represent small clubs and associations to large corporations.

Through Tennent’s association with media network Business Plaza we have sponsorship rights for more than 7,000 sporting clubs and associations across Australia covering most codes. This will continue to increase as schools and charities join the network.

What We do

Tennent provides a complete one stop for all sponsorship management at grass roots communities. Sponsorship can include:

  • At grounds promotions and activations
  • At grounds hospitality events
  • Direct marketing to members
  • Target audiences geographically, by sporting code or demographically
  • Passive, with signage and branding at club grounds and web sites
  • High profile with branding on player kit
  • Short term for tactical campaigns
  • Long term for brand building
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Why Use Us

We have been managing sponsorship for community based groups since 2006 and understand the dynamics of volunteer not for profit community groups.

With sporting and community groups being volunteer run, it means the volunteers have other jobs. Everyone is working harder and there are fewer and fewer volunteers, and as a result, aside from volunteer burn-out, with best intentions things often just don’t get done.

By taking a managing position in the relationship between sponsors and our clubs and associations we make sure that our communities are properly presented, that promises to sponsors are fulfilled and that benefits are maximised for each party.

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Who We Work With

We have a number of relationships that provide substantial additional services to schools, clubs and associations.

Business Plaza
Business Plaza is a Local Area Media Network that provides an advertising channel for brands, both local and national, to advertise their products and services to local communities extremely cost effectively. It also provides recurring income for community based groups such as sports clubs and associations, schools and charities. www.business-plaza.com
WebAlive
WebAlive is an Australian technology and digital agency that offers digital strategy, web design, eCommerce websites, development, graphic design and online marketing services to empower businesses with affordable, bespoke solutions. www.webalive.com.au
AutoBill
AutoBill is one of the most advanced recurring billing, subscriptions, invoicing and payments systems available. AutoBill puts you in control of your billing, while reducing the amount of time and effort you and your staff or volunteers have to spend on this important function, and it speeds up payment to you improving cash flow. www.autobill.com
Mercury
B Radio Network is one of the largest FM and DAB+ radio station networks in Australia operating across metropolitan and regional areas. All stations have a local community focus and support community sport through promotion of sport and outside broadcasts of games.

Community

Tennent is proud to support community based groups.

Shoes For Planet Earth
In conjunction with Business Plaza, Tennent assists with marketing and fundraising for this very worthwhile charity that collects used sports shoes and distributes them to needy communities in capital cities, indigenous communities and sub-Saharan Africa.
Entebbe Sharks and
Uganda Women’s Rugby
The ‘Lady Cranes’ became the first sports team in the history of Uganda to qualify for a World Cup. Tennent helped Uganda Women’s Rugby with their sponsorship and fundraising, to provide a pathway for sports development of women in Uganda.
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Contact Us

We are based in Balmain and have representative offices in all states.

To discuss how we can help your clubs or association or how we can work on a marketing campaign with your brand, please either call our administration office or complete the email enquiry form below.

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