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The Business Plaza®
The Business Plaza® is a new and unique vehicle for advertisers
to reach a very targeted and motivated end user group, extremely
cost effectively. It combines the best of direct marketing,
on-line advertising, loyalty, customer retention and new business
acquisition while supporting local communities at the same
time.
Participants in the Business Plaza® include:
- Members - community based groups such as sporting organisations
and schools whose constituents are the purchasers of goods and
services from advertisers in the Business Plaza®. Member
organisations gain financially from the Business Plaza®
- Advertisers - businesses in the local community of Member
organisations that wish to reach a motivated end user group and
maximise the effectiveness of their advertising and marketing.
- Tennent - operator of the Business Plaza® in Australia
People tend to trust or feel more confident using advertisers
from their Business Plaza® as opposed to ads in the local paper or
yellow pages, particularly with trades such as electricians,
plumbers and builders. This is partly because they feel they
are a known quantity and if their service was not up to standard
the whole community would quickly know.
Advertising in a Business Plaza® runs for a full 12 months,
keeping your message constantly in front of those people who make
purchasing decisions in that particular community.
Member sporting organisations or schools earn ongoing revenue
and provide substantial benefits to their constituents just through
having a Business Plaza®. No extra work, no extra
resources required – Tennent does everything.
To find out more about the Business Plaza® visit www.businessplaza.com.au
© Copyright 2007. The Business Plaza® concept, structure,
documentation, systems, processes, image, logo and marketing
material is copyright. All Rights Reserved.
® ™ The words Business Plaza are a registered Trade Mark.
All Rights reserved.
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