Business Plaza

The Business Plaza™

The Business Plaza™ is a new and unique vehicle for advertisers to reach a very targeted and motivated end user group, extremely cost effectively.  It combines the best of direct marketing, on-line advertising, loyalty, customer retention and new business acquisition while supporting local communities at the same time.

Participants in the Business Plaza™ include:

• Members - community based groups such as sporting organisations and schools whose constituents are the purchasers of goods and services from advertisers in the Business Plaza™.  Member organisations gain financially from the  Business Plaza™
• Advertisers - businesses in the local community of Member organisations that wish to reach a motivated end user group and maximise the effectiveness of their advertising and marketing.
• Tennent - operator of the Business Plaza™ in conjunction with Member organisations

People tend to trust or feel more confident using advertisers from their Business Plaza™ as opposed to ads in the local paper or yellow pages, particularly with trades such as electricians, plumbers and builders.  This is partly because they feel they are a known quantity and if their service was not up to standard the whole community would quickly know.

Advertising in a Business Plaza™ runs for a full 12 months, keeping your message constantly in front of those people who make purchasing decisions in that particular community.

Member sporting organisations or schools earn ongoing revenue and provide substantial benefits to their constituents just through having a Business Plaza™.  No extra work, no extra resources required – Tennent does everything.

To find out more about the Business Plaza™ and participating communities, click on the Frequently Asked Questions below:

How does the Business Plaza™ work

Which communities have a Business Plaza™

How can I advertise in a Business Plaza™

How much does it cost to advertise in a Business Plaza™

Can I recommend a community or organisation to have their own Business Plaza™

© Copyright 2007. The Business Plaza™ concept, structure, documentation, systems, processes, image, logo and marketing material is the copyright property of Tennent Consulting Pty Limited.  All rights reserved.