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Loyalty and Rewards
During the 1990s marketing undertook substantial changes in the way
businesses promoted their products to other businesses and to
consumers.
The two major changes were, in the first part, businesses trying to
match advertising and marketing expenditure to sales made and
secondly the realisation that keeping your existing customer was a
lot cheaper than trying to get new ones.
Reward programs are designed to change the normal habits of
customers by rewarding them or providing an incentive for change in
behaviour. Reward programs are both business acquisition and
loyalty programs rolled into one. People generally have an aversion
to change and rewards are typically given as the attraction which
causes change in the process of gaining the reward.
Tennent can tailor specific Loyalty and Reward programs for small
and large companies wishing to increase their profitability through
retention of their current clients while securing new clients cost
effectively. Tennent can also advise on development of customer
retention programs.
Tennent recently became the exclusive Australasian distributor of
The Loyalty Guide, a research report on customer loyalty theory,
principles, methods, strategies, global best practice and case
studies. It has been described as the world’s most comprehensive
guide to maximising the profitability of your customers.
To find out more about tailored loyalty and reward programs enquire
through the ‘Contact Us’ page. To find out more about The Loyalty
Guide or purchase a copy, click here or on the Loyalty
Guide image.
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