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Sponsorship
Sponsorship is a tremendous source of recurring revenue but at the
same time there is a lot of competition for available funds and
many clubs, charities, schools and sporting organisations don’t
have the available resources to develop and manage a sponsorship
package to access those funds in their community and manage the
relationship.
While most sponsorship decisions are emotionally based, when a
club, charity, school or sporting organisation enters into a
sponsorship agreement with a sponsor the relationship becomes
commercial with obligations on both parties. Support provided by
the club, school, charity or sporting organisation needs to be
strong to keep the sponsor long term.
Tennent Sponsorship Management Services can provide a professional,
commercial structure for the management and development of
sponsorship, without taking scarce resources from other areas
within the club, school, charity or sporting organisation.
To be effective in developing and deploying a program an initial
research and consultative approach is taken to determine the
outcomes required, resources available, time frames and through
these the required inputs to ensure our approach is sympathetic
with the needs of the club, school, charity or sporting
organisation’s community.
For sporting organisations Tennent Sponsorship Management can
provide infrastructure support such as manuals, communication
systems, rostering, fund raising, canteen management and bulk
purchasing benefits. |
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